About

About Us

Your Trusted Partner for High-Quality Building Products

Our Mission

To deliver exceptional building materials and services that empower our partners’ success, exceed expectations, and contribute to the growth of their businesses.

Our Vission

To be the go-to brand for professionals seeking reliable, sustainable, and aesthetically pleasing products, known for our expertise and commitment to quality.
Goodwood Team

China Goodwood Industry: We believe that success is built on a foundation of trust, quality, and innovation. With decades of experience and a proven track record in the home improvement sector, proudly serve customers worldwide with a commitment to excellence in every product and service we provide.

Goodwood Team

Meet Our Team

Goodwood Team - Quality Engineers
Quality Engineers
Goodwood Team - Oversea Sales
Oversea Sales
Goodwood SHE Power
Goodwood SHE Power

Management Team

Ziliang Shen - Owner & CEO
Ziliang Shen - Owner & CEO
Eric Shen - General Manager
Eric Shen - General Manager
Neil Li - Production Head
Neil Li - Production Head
Lily Yan - Sales Head
Lily - Sales Head
Sophia Lin - Sales Head
Sophia - Sales Head

Sales Force

Sammi - Salesperson
Sammi - Salesperson
Sally - Salesperson
Sally - Salesperson
Delia - Salesperson
Christine - Salesperson
Hedy - Salesperson
Hedy - Salesperson
Zoe - Salesperson
Zoe - Salesperson
Kate - Salesperson
Kate - Salesperson
Mandy - Marketing
Mandy - Marketing
Katherine - Sales Coordinator
Katherine - Sales Coordinator
Julie - Sales Coordinator
Julie - Sales Coordinator

Goodwood Services

Building Materials Wholesale Expertise

Based in Xiamen, Fujian, provides premium building products, including window treatments, interior doors, PU products, wood mouldings, and MDF boards. With three factories and partnerships with over ten facilities, we deliver top-quality products and maintain efficient, global supply chains for timely delivery. Our extensive network meets diverse client needs worldwide.

Your Needs, Our Priority

We focus on building long-term relationships, understanding your unique needs, and delivering tailored solutions for your success.

Extensive Product Range

A diverse selection of building materials to suit every project, sourced from our trusted partner network across China.

Efficient Logistics and Delivery

Strategic alliances ensure fast, efficient, and on-time delivery to keep your projects moving seamlessly.

Quality Assurance

Rigorous quality control measures at every step, from sourcing to final production, ensure you receive only the best.

Goodwood History

Development History

From our humble beginnings to becoming a prominent industry player, our passion for woodworking and commitment to quality have been the foundation of our growth and innovation.

2017

A New Era of Innovation

In 2017, Goodwood formed a factory union to enhance collaboration and improve production efficiency. We diversified our product offerings by introducing PU products for exterior décor, barn doors, and other innovative solutions. This allowed us to strengthen our position as a comprehensive supplier of building materials.

2013

Expansion into New Product Lines

In 2013, we broadened our expertise beyond wood products and became a leading supplier of high-quality wood shutter components. Our ability to innovate and deliver exceptional products led to rapid expansion, and we soon became one of the largest manufacturers of window shutters in China.

2007

Our Rise

By 2007, Goodwood had significantly expanded its wood moulding production and had become a leader in the Asia-Pacific region. This growth was fueled by adopting advanced manufacturing techniques and delivering superior products, which allowed us to attract a global client base.

wood mouldings factory

1995

Our Beginnings

Founded in 1995 in Xiamen, a well-known port city in southeastern China, Goodwood started as a small operation specializing in custom mouldings made from timber. Our first clients were prominent Australian brands in the home décor industry, marking the beginning of our long-standing commitment to quality wood products.

wood mouldings factory