About Goodwood

Your reliable partner for Building Products Wholesale

Our Mission

Our focus is on delivering exceptional products and services that exceed expectations and contribute to the success of our partners.

Our Vission

We aspire to become the go-to brand for professionals seeking reliable, sustainable, and aesthetically pleasing building products.

Who we are: Goodwood is a dynamic and reliable company that delivers high-quality building materials worldwide. With our extensive operations across three wood products factories and strategic partnerships with over ten plants in different provinces of China, we take immense pride in being a trusted and reputable player in the industry.

Goodwood Team

Meet Our Team

Quality Engineers
Oversea Sales
Oversea Sales
Shipping Department
Shipping Department
Ziliang Shen - Owner & CEO
Eric Shen - General Manager
Neil Li - Production Head
Sales Head
Lily Yan - Sales Head

Goodwood Services

Building Materials Wholesale Supplier

At Goodwood, our expertise goes far beyond just running factories. We take great pride in our extensive network of partnerships with over ten plants located across various provinces in China. These strategic alliances empower us to reach a wider audience and guarantee prompt and efficient product delivery to our customers.

Your Needs, Our Priority

Our customers are at the heart of everything we do. We prioritize building lasting relationships with our clients, taking the time to understand their unique needs.

Excellence in Every Detail

Quality is the cornerstone of our business. To uphold our commitment to delivering the best, every product that leaves our facilities undergoes rigorous QC measures.

Nurturing Our Planet

We are dedicated to minimizing our ecological footprint by sourcing materials responsibly and employing environmentally-friendly manufacturing processes.

Goodwood History

Development History

Goodwood Industry has a rich history that traces back to our humble beginnings. Established with a passion for woodworking and a vision to provide exceptional wood products, we have grown from a small operation to a prominent player in the industry. Over the years, we have cultivated invaluable partnerships, expanded our reach, and refined our offerings to cater to the evolving needs of our customers. As we continue to evolve and innovate, our history remains the foundation upon which we build a brighter future for Goodwood Industry and all those we serve.



In 2017, we formed a factory union, enabling us to enhance collaboration and efficiency. We also diversified our product lines, introducing polyurethane products for exterior decoration, barn doors, and more. These additions strengthened our position as a comprehensive supplier of building materials.



In 2013, we expanded our operations beyond wood processing and became a prominent producer of high-quality wood shutter components. Our commitment to excellence allowed us to grow rapidly and establish ourselves as one of China’s leading suppliers in the industry.



In 2007, we experienced significant growth on wood mouldings production, and rose to become one of the industry leaders in the Asia-Pacific region. This accomplishment was made possible by upgrading our manufacturing methods, which enabled us to attract clients from around the world.

wood mouldings factory



In 1995, Goodwood was established in Xiamen, a prominent tourist port city on China’s Southeast coast. Initially, our focus was on producing custom mouldings made out of timber products for interior decoration for renowned Australian brands.

wood mouldings factory